Grad Nagrad is the huge interactive digital+TV campaign in a honour of the 5th anniversary of TVRAIN channel
When users had purchased a subscription to tvrain.ru, they had the opportunity to receive virtual coins for everything that they did on the site (content viewing, commenting, sharing in social networks, etc.)
After accumulating a certain number of coins, users could exchange them for valuable prizes:
cute souvenirs from the TVRAIN online store
great prizes from this project's partners — Seiko premium watches, Electra stylish bikes, ultra-thin Phillips Android TVs, and dynamic Mitsubishi ASX SUV crossover from the Rolf dealer center
The raffle took place live and on-air every 2 weeks on the TV channel
Result. More than 4,000 active participants in the project who bought a subscription to tvrain.ru in 2 months
